Beer Advertising

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ADVERTISING BEER BOTTLE OPENER ICE PICK Lefstein and Rosenfeld Co Circa 1911
advertising beer bottle opener ice pick lefstein and rosenfeld co circa 1911
$18.00
quality
Utica Club Beer Coasters West End Brewing Co WEBCO New York UC Mug Advertising
utica club beer coasters west end brewing co webco new york uc mug advertising
$10.00
quality
VINTAGE RHEINGOLD BALLANTINE  SCHAEFER TIN ADVERTISING BEER TRAYS
vintage rheingold ballantine schaefer tin advertising beer trays
$29.95
quality
Fitzgerald Beer Ale Advertising Foam Scraper 1940s
fitzgerald beer ale advertising foam scraper 1940s
$24.99
quality
Vintage Advertising Bottle Opener OLD STYLE KINGSBURY BEER FOX HEAD HEILEMAN
vintage advertising bottle opener old style kingsbury beer fox head heileman
$4.99
quality
1999 Budweiser Bud Light Beer Advertising Cinco de Mayo Table Tent Sign Lizard
1999 budweiser bud light beer advertising cinco de mayo table tent sign lizard
$4.00
quality
WISCONSIN Brewing Co Temporary Tattoo Black Beer Bottle cap advertising NEW
wisconsin brewing co temporary tattoo black beer bottle cap advertising new
$2.25
quality
WISCONSIN Brewing Co Temporary Tattoo Silver Beer Bottle cap advertising NEW
wisconsin brewing co temporary tattoo silver beer bottle cap advertising new
$2.25
quality
SUMMIT Brewing Co Minnesota Beer Temporary Tattoo advertising NEW
summit brewing co minnesota beer temporary tattoo advertising new
$2.25
quality
foil over cardboard advertising bar beer sign The Original Berghoff beer
foil over cardboard advertising bar beer sign the original berghoff beer
$31.50
quality
Sprecher Brewing Company Special Amber Sticker Beer Logo Advertising NEW
sprecher brewing company special amber sticker beer logo advertising new
$2.75
quality
Vintage Kirin Beer Bar Ashtray Advertising
vintage kirin beer bar ashtray advertising
$11.99
quality
Vintage Sharps Miller Keep Your Irish Eyes Smiling Beer Advertising Pinback
vintage sharps miller keep your irish eyes smiling beer advertising pinback
$5.09
quality
1960s Vintage Heineken Holland Beer Carved Wooden Shoe Clog Painted Advertising
1960s vintage heineken holland beer carved wooden shoe clog painted advertising
$5.31
quality
Vintage Neon Light Sign Lite Beer  Bar Advertisement You Da Man  FREE GPX
vintage neon light sign lite beer bar advertisement you da man free gpx
$350.00
quality
1989 Busch ODouls Beer Framed 11x14 ORIGINAL Vintage Advertisement
1989 busch odouls beer framed 11x14 original vintage advertisement
$34.99
quality
VINTAGE STROHS LIGHTED Beer Advertising Sign Nautical Theme WELCOME ABOARDLions
vintage strohs lighted beer advertising sign nautical theme welcome aboardlions
$35.00
quality
1992 ANHEUSER BUSCH BEER STEIN MUG Advertising Thru The Decades 1st Series03827
1992 anheuser busch beer stein mug advertising thru the decades 1st series03827
$12.99
quality
1992 ANHEUSER BUSCH BEER STEIN MUG Advertising Thru The Decades 1st Series04989
1992 anheuser busch beer stein mug advertising thru the decades 1st series04989
$12.99
quality
Vintage FOSTERS Australian Beer Advertisement Hand Printed Linen Scroll Rare
vintage fosters australian beer advertisement hand printed linen scroll rare
$59.62
quality
1966 Olympia Beer Brewing Framed 11x14 ORIGINAL Vintage Advertisement
1966 olympia beer brewing framed 11x14 original vintage advertisement
$44.99
quality
1966 Schlitz Beer When Youre Out Framed 11x14 ORIGINAL Vintage Advertisement
1966 schlitz beer when youre out framed 11x14 original vintage advertisement
$44.99
quality
1966 Schlitz Beer Framed 11x14 ORIGINAL Vintage Advertisement
1966 schlitz beer framed 11x14 original vintage advertisement
$44.99
quality
1968 Budweiser Beer Framed 11x14 ORIGINAL Vintage Advertisement
1968 budweiser beer framed 11x14 original vintage advertisement
$44.99
quality
NOS SCHLITZ Malt Liquor Beer Advertisement Sign Original 175 Tall
nos schlitz malt liquor beer advertisement sign original 175 tall
$19.99
quality
Fosters Lager Advertising Poster Austrian Beer Aaaah Print Bar Man Cave Glass
fosters lager advertising poster austrian beer aaaah print bar man cave glass
$14.99
quality
Vintage Coors Beer Advertising Miniature Stein Mug toothpick holder etc
vintage coors beer advertising miniature stein mug toothpick holder etc
$9.99
quality
Large Wooden Braumeister Beer Double Sided Advertising Curb Sign 36 x 24
large wooden braumeister beer double sided advertising curb sign 36 x 24
$210.00
quality
Heineken Beer Lighted and Rotating Windmill Advertising Sign 26 x 24 x 11
heineken beer lighted and rotating windmill advertising sign 26 x 24 x 11
$40.00
quality
VINTAGE STROHS LIGHTED Beer Lover Advertising Sign Large Stein Lion
vintage strohs lighted beer lover advertising sign large stein lion
$26.00
quality
Blatz Beer Stemmed Glass Advertising Piece 85 tall x 275 diameter at top
blatz beer stemmed glass advertising piece 85 tall x 275 diameter at top
$6.00
quality
Blatz Beer Stemmed Glass Advertising Piece 8 tall x 2 5 8 Diameter At Top
blatz beer stemmed glass advertising piece 8 tall x 2 5 8 diameter at top
$6.00
quality
Blatz Beer 4 Sided Plastic Lamp Shade Cover Advertising Sign 15 x 95 Square
blatz beer 4 sided plastic lamp shade cover advertising sign 15 x 95 square
$20.00
quality
ORIGINAL 1890s CENTLIVRE NICKEL PLATE BEER CHROMOLITHO ADVERTISING SIGN Pre Pro
original 1890s centlivre nickel plate beer chromolitho advertising sign pre pro
$58.76
quality
VTG BEER BOTTLE OPENER THE O HAMM BEWING CO METZ COKE ROYAL CROWN POTOSI ETC
vtg beer bottle opener the o hamm bewing co metz coke royal crown potosi etc
$19.99
quality
BUDWEISER BEER WAGON TIN CUP METAL STEIN ANHEUSIER BUSCH VINTAGE ADVERTISING
budweiser beer wagon tin cup metal stein anheusier busch vintage advertising
$16.00
quality
Vintage 1986 Adolph Coors Co Beer Framed Mirror Advertising Bar Sign Man Cave
vintage 1986 adolph coors co beer framed mirror advertising bar sign man cave
$49.92
quality
1949 Advertising Postcard Joseph Schlitz Brewing Company Schlitz Beer Unposted
1949 advertising postcard joseph schlitz brewing company schlitz beer unposted
$5.00
quality
1958 Lucky Lager Beer Golf 11x14 Framed ORIGINAL Vintage Advertisement
1958 lucky lager beer golf 11x14 framed original vintage advertisement
$49.99
quality
Vintage Canadian Labatts Imported Beer Heavy Plastic Advertising Sign
vintage canadian labatts imported beer heavy plastic advertising sign
$50.00
quality
VINTAGE BEER OPENERS HAMMS PABST FALSTAFF STROZ OLYMPIA PHILIP 66 MADISON NEBR
vintage beer openers hamms pabst falstaff stroz olympia philip 66 madison nebr
$9.99
quality
MAGAZINE AD ED MCMAHON ADVERTISING BEER
magazine ad ed mcmahon advertising beer
$10.00
quality
Blatz Beer Can Man Motorcycle Riding Advertising Decal Sticker 65 x 5 NICE
blatz beer can man motorcycle riding advertising decal sticker 65 x 5 nice
$18.00
quality
Jacob Best belt buckle 1980 Brewing Company belt vintage advertising BEER New
jacob best belt buckle 1980 brewing company belt vintage advertising beer new
$18.25
quality
Beer thermometer metal tin sign advertisingMiller High Lifechampagne of beer
beer thermometer metal tin sign advertisingmiller high lifechampagne of beer
$59.00
quality
Blatz Beer Plastic Litter Bag Advertising Sign 105 x 75 VERY UNIQUE
blatz beer plastic litter bag advertising sign 105 x 75 very unique
$2.00
quality
Miller Lite beer NBA Inflatable advertising basketball rim w 3 balls Man Cave
miller lite beer nba inflatable advertising basketball rim w 3 balls man cave
$24.99
quality
Vtg Fort Pitt Beer Ale Old Shay Advertising Beer Bottle Opener Horse Carriage
vtg fort pitt beer ale old shay advertising beer bottle opener horse carriage
$16.99
quality
MAGAZINE AD RUPPERT KNICKERBOCKER BEER ADVERTISEMENT 1960
magazine ad ruppert knickerbocker beer advertisement 1960
$10.00
quality
VINTAGE Stohs Framed From one beer lover to another Lighted Beer Sign WORKS
vintage stohs framed from one beer lover to another lighted beer sign works
$67.00
quality
LOT OF 2 MILLER LITE GALVANIZED BEER BUCKETS ADVERTISING BASEBALL UNIFORM
lot of 2 miller lite galvanized beer buckets advertising baseball uniform
$12.00
quality
Anheuser Busch Beer Advertising Sign  Clock
anheuser busch beer advertising sign clock
$165.00
quality
Blatz Beer Advertising Salt  Pepper Shakers 3 x 125 Diameter VERY NICE
blatz beer advertising salt pepper shakers 3 x 125 diameter very nice
$8.00
quality
USA BEER MUG BAR LAMP LIGHT SIGN CLOCK TAP CAN ART TAVERN ADVERTISING MAN CAVE
usa beer mug bar lamp light sign clock tap can art tavern advertising man cave
$395.00
quality
1962 Miller High Life Beer Fishing Framed 11x14 ORIGINAL Advertisement
1962 miller high life beer fishing framed 11x14 original advertisement
$44.99
quality
1965 Budweiser Beer Framed 11x14 ORIGINAL Vintage Advertisement
1965 budweiser beer framed 11x14 original vintage advertisement
$44.99
quality
WOW YUENGLING BEER METAL WALL ADVERTISING SIGN 35 X 17 POTTSVILLE PA
wow yuengling beer metal wall advertising sign 35 x 17 pottsville pa
$59.99
quality
1966 Miller High Life Beer Framed 11x14 ORIGINAL Advertisement
1966 miller high life beer framed 11x14 original advertisement
$44.99
quality
1966 Schlitz Beer When Youre Out Framed 11x14 ORIGINAL Advertisement
1966 schlitz beer when youre out framed 11x14 original advertisement
$44.99
quality
MIDCENTURY STATIUM BREWING CO AMERICAN ADVERTISING PUNTERS LAGER BEER SIGN CALIF
midcentury statium brewing co american advertising punters lager beer sign calif
$689.00
quality
NIP Moosehead Lager Live Big Banner Flag Sign Bar Deco Advertising Canadian Beer
nip moosehead lager live big banner flag sign bar deco advertising canadian beer
$10.00
quality
LEFT HAND BREWING Co Colorado Beer Advertising Tacker Sign  Banner Flag Lot
left hand brewing co colorado beer advertising tacker sign banner flag lot
$49.99
quality
New Rusty Nickel Pint Beer Glass Buffalo Breweriana Advertising Two Sided
new rusty nickel pint beer glass buffalo breweriana advertising two sided
$2.50
quality
BUDWEISER King Of Beers Glass Advertising Beer Pitcher Bowtie Anheuser Busch
budweiser king of beers glass advertising beer pitcher bowtie anheuser busch
$21.99
quality
New Harp Lager Pint Beer Glass Guinness Breweriana Advertising
new harp lager pint beer glass guinness breweriana advertising
$2.50
quality
BUD MAN BUDWEISER BEER THERMAL MUG PLASTIC STEIN CUP VINTAGE ADVERTISING
bud man budweiser beer thermal mug plastic stein cup vintage advertising
$18.00
quality
VTG 1980 Advertising Blatz On Tap Beer Bar Display Sign Triangle Plastic
vtg 1980 advertising blatz on tap beer bar display sign triangle plastic
$37.95
quality
1970 Budweiser Vintage Magazine Ad Bud Beer Advertisement 8x11 Malt Liquor
1970 budweiser vintage magazine ad bud beer advertisement 8x11 malt liquor
$4.00
quality
Vintage Miller Lite Heavy Glass Draft Beer Pitcher Breweriana Advertising
vintage miller lite heavy glass draft beer pitcher breweriana advertising
$35.00
quality
1966 Miller High Life Beer Framed 11x14 ORIGINAL Vintage Advertisement
1966 miller high life beer framed 11x14 original vintage advertisement
$44.99
quality
1969 Budweiser King of Beer Framed 11x14 ORIGINAL Vintage Advertisement
1969 budweiser king of beer framed 11x14 original vintage advertisement
$44.99
quality
1984 Budweiser Beer Baseball Basketball Framed 11x14 ORIGINAL Advertisement
1984 budweiser beer baseball basketball framed 11x14 original advertisement
$34.99
quality
OLD STYLE BEER STEIN 1987 Limited Edition Breweriana Advertising
old style beer stein 1987 limited edition breweriana advertising
$30.00
quality
Vintage Repro Serving Tray Advertising Budwiser Beer Girl In Pink
vintage repro serving tray advertising budwiser beer girl in pink
$10.00
quality
1880s Pre Pro Advertisement for Gambrinus Kaledder Beer
1880s pre pro advertisement for gambrinus kaledder beer
$31.99
quality
1968 Miller High Life Beer Framed 11x14 ORIGINAL Vintage Advertisement
1968 miller high life beer framed 11x14 original vintage advertisement
$44.99
quality
Bud Light Vintage Advertising Sign Tavern Hanging Budweiser Beer Bar Pub a
bud light vintage advertising sign tavern hanging budweiser beer bar pub a
$399.00
quality
1890 Page US Beer Co Advertising Label Trade Marks 10
1890 page us beer co advertising label trade marks 10
$23.99
quality

RARE Vintage Bauer Bier Cardboard BEER Advertising
rare vintage bauer bier cardboard beer advertising
$70.00
quality
1900S DRINK HIRES ROOT BEER MUG UGLY BOY STAMPED GERMANY VILLEROY
1900s drink hires root beer mug ugly boy stamped germany villeroy
$49.99
quality
Rolling Rock Beer Pub Bar Display Advertising Neon Sign
rolling rock beer pub bar display advertising neon sign
$29.99
quality
Labatt Blue Beer Pub Bar Display Advertising Neon Sign
labatt blue beer pub bar display advertising neon sign
$29.99
quality
Vintage Root Beer Advertising  Related Collectors Guide incl Hires Frostie More
vintage root beer advertising related collectors guide incl hires frostie more
$29.95
quality
AnheuserBusch Brewg Assn Export Beers St Louis Mo USA Lot 347
anheuserbusch brewg assn export beers st louis mo usa lot 347
$5,000.00
quality
Reproduction Bieres Meuse Beer Sign
reproduction bieres meuse beer sign
$22.00
quality
Porcelain Foster Beer Sign SIZE 115 X 6 INCHES
porcelain foster beer sign size 115 x 6 inches
$39.99
quality
Three beer and a biscuit advertising match safes Lot 1210
three beer and a biscuit advertising match safes lot 1210
$150.00
quality
Nebraska Huskers Cornhuskers Beer Bar 3D Real Neon Light Sign Advertising QSD350
nebraska huskers cornhuskers beer bar 3d real neon light sign advertising qsd350
$39.99
quality
Guinness LED Light Sign Beer Bar Pub Shop Decor Advertising Display QLD043
guinness led light sign beer bar pub shop decor advertising display qld043
$39.99
quality
SEGA TV Game Store LED Light 3D Acrylic Sign Beer Bar Advertising Display QLD178
sega tv game store led light 3d acrylic sign beer bar advertising display qld178
$39.99
quality
Pink Panther Cartoon LED Light 3D Sign Beer Bar Shop Advertising Display QLD107P
pink panther cartoon led light 3d sign beer bar shop advertising display qld107p
$39.99
quality
Jagermeister Neon Light Sign Beer Bar Pub Shop Advertising Display QSB230
jagermeister neon light sign beer bar pub shop advertising display qsb230
$39.99
quality
Samuel Adams Beer Bar Pub Glass Neon Light Sign Advertising Handcraft Qsb346
samuel adams beer bar pub glass neon light sign advertising handcraft qsb346
$39.99
quality
Corona Extra LED Light Sign Beer Bar Pub Shop Decor Advertising Display QLD029
corona extra led light sign beer bar pub shop decor advertising display qld029
$39.99
quality
1934 Yuenglings Pilsner Beer Vintage Look Reproduction Metal Tin Sign 12 New
1934 yuenglings pilsner beer vintage look reproduction metal tin sign 12 new
$25.99
quality
Corona Beer Happy Hour Drink Ads Led Light Sign B
corona beer happy hour drink ads led light sign b
$27.09
quality
Blue Moon Beer Happy Hour Drink Ads New Led Light Sign B
blue moon beer happy hour drink ads new led light sign b
$27.09
quality
Casino Poker Royal Flush Game Room Beer Pub Ads Led Light Sign R
casino poker royal flush game room beer pub ads led light sign r
$27.09
quality
Orion Bar Beer Ads Led Light Sign B
orion bar beer ads led light sign b
$27.09
quality
My Goodness My Guinness Beer Bar And Restaurant Sign
my goodness my guinness beer bar and restaurant sign
$22.00
quality
Red Wolf True Blood Beer Bar Ads Led Light Sign R
red wolf true blood beer bar ads led light sign r
$27.09
quality
Dixie 45 New Orleans Beer Bar Ads Led Light Sign G
dixie 45 new orleans beer bar ads led light sign g
$27.07
quality
Miller Lite Drink Beer Bar Ads Led Light Sign B
miller lite drink beer bar ads led light sign b
$27.07
quality
Vintage Strohs Beer Snowman christmas holiday advertising Store Display
vintage strohs beer snowman christmas holiday advertising store display
$49.95
quality
Vintage Strohs Beer Snowman christmas holiday advertising Store Display
vintage strohs beer snowman christmas holiday advertising store display
$49.95
quality
Guinness Shamrock Beer Bar Pub Ads Led Light Sign G
guinness shamrock beer bar pub ads led light sign g
$27.07
quality

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Beer Advertising

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Carlton Draught - Beer Chase

Small Business Marketing Strategy: How to Craft a Unique Advertising Message For a Common Product or Service

About 80 years ago, Claude Hopkins had a problem you probably faced at some point during your business career.

The advertising writer had just landed a campaign with a struggling company. But the fact that the company had trouble attracting the customers they wanted was only a minor issue.

The primary problem was the product -- it was anything but unique. Several companies shared what essentially was an identical product. In fact, the product was so common that it was already in homes and taverns throughout the United States.

The new client was Schlitz and the product was beer.

At the time, Schlitz held fifth place in its industry. The strategy you're about to read propelled the Milwaukee brewer into a tie for first after only a few months.

Schlitz's rise to prominence has been called the greatest success in beer advertising. Not only do you see beer's biggest brands using the same strategy today, but it's also something you can apply to any business.

When Hopkins began studying other beer companies, he noticed they all announced the same claim in their advertising -- "pure." In his book, "My Life in Advertising," Hopkins explained how brewers would publicize the word in big letters. Some would even buy double-page ads so "pure" was displayed as large as possible.

Hopkins recognized the claim had little effect on prospects. So he went to a Schlitz brewery in search of a solution ...

Once there, he saw plate-glass rooms filled with filtered air where beer dripped over pipes. The process allowed the beer to cool in purity.

Next, he saw large filters packed with white-wood pulp, and then watched how every pump and pipe was cleaned twice daily to avoid contamination. Even the bottles were washed four times by machinery.

Although the brewery sat on the shores of Lake Michigan, Hopkins saw how Schlitz tapped artesian wells to collect pure water from 4,000 feet below the ground. He was also shown vats where beer aged for six months before it went to users.

A stop in the laboratory revealed how the yeast used in Schlitz beer was developed from an original cell that required 1,200 experiments before the finest taste was discovered.

Once back at the office, Hopkins asked, "Why don't you tell people these things? Why do you merely try to cry louder than others that your beer is pure? Why don't you tell the reasons?"

"Why?" was the response. "The processes we use are just the same as others use. No one can make good beer without them."

Hopkins had a hunch people would respond to reading how Schlitz achieved "pure" beer. So he used print ads to tell stories that gave purity meaning.

Here are a couple of those ads:

http://www.writewaysolutions.com/pdf/schlitzad1.jpg

http://www.writewaysolutions.com/pdf/schlitzad2.jpg

Notice how Hopkins supported his claims with specific facts and didn't assume prospects knew information his client believed was common knowledge. Too often, we're so close to our companies that it's difficult to realize what prospects truly understand.

Also, Hopkins was a master at educating his readers. When you walk away from reading one of his ads, you feel a little wiser.

And, finally, Hopkins wasn't hesitant about using long copy. He understood prospects crave as much information as possible before making a purchase. After all, who would ever handicap a salesman by only allowing him to speak a certain number of words?

About the Author
Tom Trush is a direct-response copywriter and marketing strategist for Write Way Solutions in Phoenix, Arizona. You can view more free copywriting and marketing articles on his blog at http://www.writewaysolutions.com/blog, or get his free special report, "Marketing Materials Made Easy: 8 Secrets for Attracting Attention, Creating Customers and Building Your Business," at http://www.marketingmaterialsmadeeasy.com.

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