Beer Advertising

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Dubuque Star beer paper advertising Dubuque Iowa
dubuque star beer paper advertising dubuque iowa
$49.99
quality
Old National Draft Beer Mini Keg Advertising Lamp bar pub tavern reynolds
old national draft beer mini keg advertising lamp bar pub tavern reynolds
$295.00
quality
1900s GLEUK BREWING CO MINNEAPOLIS MINNESOTA PILSENER BEER COLOR ADVERTISEMENT
1900s gleuk brewing co minneapolis minnesota pilsener beer color advertisement
$6.99
quality
Dubuque Star beer paper advertising beer made in Dubuque Iowa
dubuque star beer paper advertising beer made in dubuque iowa
$49.99
quality
2 NOS TSINGTAO BEER CHINA ACRYLIC TABLETOP SEPECIAL ADVERTISING SIGNS DOG
2 nos tsingtao beer china acrylic tabletop sepecial advertising signs dog
$12.95
quality
VINTAGE Blatz Beer Cast Metal 3D Milwaukee Braves Home Safe Bar Advertising Pc
vintage blatz beer cast metal 3d milwaukee braves home safe bar advertising pc
$289.00
quality
Black Bear Pfeiffer Beer Detroit Mi Advertising Sign Trophy Head NICE
black bear pfeiffer beer detroit mi advertising sign trophy head nice
$89.90
quality
Coors Light Beer Born In The Rockies GIANT UNUSED Advertising Flag 3x5
coors light beer born in the rockies giant unused advertising flag 3x5
$12.95
quality
Vintage Advertising Coors Beer Belt Buckle Breweriana TR
vintage advertising coors beer belt buckle breweriana tr
$9.99
quality
Muskellunge Fish Pfeiffer Beer Detroit Mi Advertising Sign Trophy Head
muskellunge fish pfeiffer beer detroit mi advertising sign trophy head
$65.95
quality
Pair Coors Beer Sample Tasting Glasses Advertising Promotional Souvenir Gold Rim
pair coors beer sample tasting glasses advertising promotional souvenir gold rim
$4.88
quality
Dubuque Star beer paper advertising made in Dubuque Iowa
dubuque star beer paper advertising made in dubuque iowa
$49.99
quality
1901 PSCHORR BRAU BREWERY MUNICH GERMANY BEER ADVERTISEMENT
1901 pschorr brau brewery munich germany beer advertisement
$6.99
quality
German Beer Glass Blissfully Belirean Light House Lager Advertising Logo Color
german beer glass blissfully belirean light house lager advertising logo color
$10.24
quality
Anheuser Busch Hat Beer Collectible ST LOUIS BREWERY TOUR Advertising Cap EUC
anheuser busch hat beer collectible st louis brewery tour advertising cap euc
$18.95
quality
1901 PAULANER BREWERY MUNICH GERMANY SALVATOR BEER ADVERTISEMENT
1901 paulaner brewery munich germany salvator beer advertisement
$6.99
quality
1901 GABRIEL SEDLMAYR BREWERY SPATEN GERMANY SALVATOR BEER ADVERTISEMENT
1901 gabriel sedlmayr brewery spaten germany salvator beer advertisement
$6.99
quality
2 Vintage 1970s Miller Malt Liquor Advertising Beer Can w Eagle
2 vintage 1970s miller malt liquor advertising beer can w eagle
$49.00
quality
pair vtg Hamms beer cardboard advertising display signs Labor day kites 1991
pair vtg hamms beer cardboard advertising display signs labor day kites 1991
$69.99
quality
Rare Clapsaddle Halloween Advertising Postcard Buckeye Beer Brewing Toledo Stamp
rare clapsaddle halloween advertising postcard buckeye beer brewing toledo stamp
$16.50
quality
Vintage 1966 Heineken Advertising Beer Sign Wall Plaque Van Munching
vintage 1966 heineken advertising beer sign wall plaque van munching
$31.99
quality
Vintage Schlitz Beer Advertising Menus 60
vintage schlitz beer advertising menus 60
$20.00
quality
Rolling Rock Large Beer Bottle Advertising Sign Home Bar Man Cave Decor Green
rolling rock large beer bottle advertising sign home bar man cave decor green
$62.29
quality
Miller High Life Beer Glass Tray Declaration of Independence Ad Advertising Sign
miller high life beer glass tray declaration of independence ad advertising sign
$19.95
quality
Vintage 1960s Heineken Advertising Beer Sign Wall Plaque Van Munching
vintage 1960s heineken advertising beer sign wall plaque van munching
$39.99
quality
Vintage Retro SCHLITZ BEER Advertising Trucker Baseball CAP Hat Mesh Green Patch
vintage retro schlitz beer advertising trucker baseball cap hat mesh green patch
$20.00
quality
YUENGLING BEER Bar WALL ADVERTISING SIGN in original picture frame for man cave
yuengling beer bar wall advertising sign in original picture frame for man cave
$79.65
quality
Miller High Life Tshirt Mens Gray Size 2XL Beer Advertising
miller high life tshirt mens gray size 2xl beer advertising
$13.99
quality
Coors Light Bikers Wanted Beer Tin Metal Advertising Sign
coors light bikers wanted beer tin metal advertising sign
$55.00
quality
Vintage Hamms Beer The Bear IS Back Advertising Poster Sign 28 x 22
vintage hamms beer the bear is back advertising poster sign 28 x 22
$16.99
quality
VINTAGE BUDWEISER KING OF BEERS FOILED HARD CARDBOARD ADVERTISING SIGN RARE
vintage budweiser king of beers foiled hard cardboard advertising sign rare
$19.99
quality
1900s STANDARD BREWERY CHICAGO ILLINOIS UTAH BRAU BOTTLED BEER ADVERTISEMENT
1900s standard brewery chicago illinois utah brau bottled beer advertisement
$6.99
quality
Vtg OLD MILWAUKEE LIGHT Beer Advertising Red Snapback Hat Trucker Cap Mesh Party
vtg old milwaukee light beer advertising red snapback hat trucker cap mesh party
$24.99
quality
1912 P SCHOENHOFEN BREWING CO CHICAGO ILLINOIS EDELWEISS BEER ADVERTISEMENT
1912 p schoenhofen brewing co chicago illinois edelweiss beer advertisement
$6.99
quality
1910 P SCHOENHOFEN BREWING CO CHICAGO ILLINOIS BASEBALL BEER ADVERTISEMENT
1910 p schoenhofen brewing co chicago illinois baseball beer advertisement
$6.99
quality
2003 YUENGLING  SON BEER ADVERTISING POSTER WOLF  CO PHILADELPHIA
2003 yuengling son beer advertising poster wolf co philadelphia
$2.99
quality
Vintage Huge 18 Inch Heineken Beer Bottle Advertising Display
vintage huge 18 inch heineken beer bottle advertising display
$40.00
quality
1909 P SCHOENHOFEN BREWING CHICAGO ILLINOIS EDELWEISS BEER COLOR ADVERTISEMENT
1909 p schoenhofen brewing chicago illinois edelweiss beer color advertisement
$6.99
quality
Budweiser Beer Frogs Jammin Lithocel Cel Ad Art Bud Advertising Anheuser New
budweiser beer frogs jammin lithocel cel ad art bud advertising anheuser new
$45.00
quality
Pair of Vintage Coors Ashtray AMERICAS FINE LIGHT BEER Advertising Collectible
pair of vintage coors ashtray americas fine light beer advertising collectible
$6.00
quality
VINTAGE OLD MILWAUKEE METAL ADVERTISEMENT BEER SIGN MAN CAVE BAR TAVERN PUB
vintage old milwaukee metal advertisement beer sign man cave bar tavern pub
$24.99
quality
ADVERTISING BOTTLE CAP GENESEE BEER MAGNETIC BOTTLE CAP DISPLAY BOARD ROCHESTER
advertising bottle cap genesee beer magnetic bottle cap display board rochester
$6.39
quality
Vintage Advertising Budweiser Beer Wall Sconce Light Bar Sign
vintage advertising budweiser beer wall sconce light bar sign
$29.99
quality
Vintage Rare Sterling Beer Advertising Barometer
vintage rare sterling beer advertising barometer
$140.00
quality
VINTAGE LOT OF 6 ADVERTISING BEER SODA BOTTLE CAP OPENER CORKSCREW JUNK DRAWER
vintage lot of 6 advertising beer soda bottle cap opener corkscrew junk drawer
$14.99
quality
Lite Miller A Fine Pilsner Beer Brew Bottle Logo Blue Metal Tin Sign Bar
lite miller a fine pilsner beer brew bottle logo blue metal tin sign bar
$18.95
quality
VINTAGE AND RARE UTICA CLUB BEER DIMENSIONAL ADVERTISING SIGN NEVER ASSEMBLED
vintage and rare utica club beer dimensional advertising sign never assembled
$19.99
quality
Vintage IC LIGHT IRON CITY BEER Triangle Advertising Bar Mirror Beeco Mfg 23
vintage ic light iron city beer triangle advertising bar mirror beeco mfg 23
$24.99
quality
GRAIN BELT Beer Minneapolis MN Advertising Sign w Ducks on Sunset Lake
grain belt beer minneapolis mn advertising sign w ducks on sunset lake
$23.74
quality
VINTAGE OLD ORIGINAL ADVERTISING METAL PERU ILLINOIS STAR UNION BEER CAN OPENER
vintage old original advertising metal peru illinois star union beer can opener
$16.99
quality
OLD CHICAGO TAVERN FRESH NIFTY ORIGINAL 1951 SCHLITZ BEER ADVERTISING SIGN MENU
old chicago tavern fresh nifty original 1951 schlitz beer advertising sign menu
$24.99
quality
VINTAGE ORIGINAL 1940s SOUTH BEND DREWRYS BEER MOUNTIE  HORSE ADVERTISING SIGN
vintage original 1940s south bend drewrys beer mountie horse advertising sign
$247.50
quality
Coors Brewing Company Beer Stein Mug 1990 Edition 1935 Print Advertisement
coors brewing company beer stein mug 1990 edition 1935 print advertisement
$12.99
quality
Vintage ADVERTISING SCHMIDTS OF PHILADELPHIA BEER ALE COMBS LOT OF 4
vintage advertising schmidts of philadelphia beer ale combs lot of 4
$10.00
quality
VINTAGE FOX DELUXE BEER ORIGINAL MIDGET MULE HITCH ADVERTISING SIGN POST CARD
vintage fox deluxe beer original midget mule hitch advertising sign post card
$16.99
quality
EYE POPPING COLOR OLD ORIGINAL BUCKEYE BEER RAISED LETTER TIN ADVERTISING SIGN
eye popping color old original buckeye beer raised letter tin advertising sign
$81.00
quality
Budweiser Beer Glass B Crown Pint Advertising Red  Clear 16oz Set of 2
budweiser beer glass b crown pint advertising red clear 16oz set of 2
$4.97
quality
NOS Sterling Beer Cardboad Sexy Bikini Girls Advertising Sign Lets Get Real
nos sterling beer cardboad sexy bikini girls advertising sign lets get real
$19.99
quality
OLD MILWAUKEE BEER TRAY 1968 VINTAGE ADVERTISING SCHLITZ BREWING CO
old milwaukee beer tray 1968 vintage advertising schlitz brewing co
$17.50
quality
Redtop Beer Vintage Sign Advertisement Wood Plaque with Moose Head
redtop beer vintage sign advertisement wood plaque with moose head
$125.00
quality
Lot of 3 Vintage Advertising Pull Tab Beer Cans Stoneys Old Dutch Huber A747A
lot of 3 vintage advertising pull tab beer cans stoneys old dutch huber a747a
$9.99
quality
1960s Vintage Blatz Lithograph Beer Sign Rare Advertising Sign
1960s vintage blatz lithograph beer sign rare advertising sign
$149.99
quality
Vintage Pabst Blue Light Beer Sign Advertising Pub Bar Man Cave
vintage pabst blue light beer sign advertising pub bar man cave
$39.99
quality
VINTAGE FYFE  DRUM EXTRA LYTE BEER MIRROR SIGN ADVERTISEMENT
vintage fyfe drum extra lyte beer mirror sign advertisement
$21.00
quality
1880 VEIT  RATHMANN EAGLE BREWERY GRAND RAPIDS MICHIGAN BEER ADVERTISEMENT
1880 veit rathmann eagle brewery grand rapids michigan beer advertisement
$6.99
quality
1879 McCORMICK BREWERY ROXBURY MASSACHUSETTS ALES  PORTER BEER ADVERTISEMENT
1879 mccormick brewery roxbury massachusetts ales porter beer advertisement
$6.99
quality
VINTAGE ADVERTISING BUSCH BEER App 21x 18 MIRROR SIGN The beautiful wooden frame
vintage advertising busch beer app 21x 18 mirror sign the beautiful wooden frame
$12.50
quality
Vintage Ballantine Beer Cardboard Advertisement
vintage ballantine beer cardboard advertisement
$4.99
quality
Vintage Miller High Life Beer Cardboard Advertisement
vintage miller high life beer cardboard advertisement
$4.99
quality
Vintage Ballantine Beer Cardboard Advertisement
vintage ballantine beer cardboard advertisement
$4.99
quality
Original PABST BLUE RIBBON Advertising VTG Lighted Sign 36 X 10 half  BEER Rare
original pabst blue ribbon advertising vtg lighted sign 36 x 10 half beer rare
$270.00
quality
1880 WM A CLARK CITY BOTTLING WORKS GRAND RAPIDS MICHIGAN BEER ADVERTISEMENT
1880 wm a clark city bottling works grand rapids michigan beer advertisement
$6.99
quality
VINTAGE OLD READING BEER FRAMED ADVERTISING PRINT ON BOARD
vintage old reading beer framed advertising print on board
$99.00
quality
1880 PETER WEIRICH MICHIGAN BREWERY GRAND RAPIDS MICHIGAN BEER ADVERTISEMENT
1880 peter weirich michigan brewery grand rapids michigan beer advertisement
$6.99
quality
1879 P KLING  CO PENINSULAR BREWERY DETROIT MICHIGAN BEER ADVERTISEMENT
1879 p kling co peninsular brewery detroit michigan beer advertisement
$6.99
quality
1890 GOEBEL BREWERY DETROIT MICHIGAN EXPORT BOTTLED BEER ADVERTISEMENT
1890 goebel brewery detroit michigan export bottled beer advertisement
$6.99
quality
Original Rare Hamms Beer Lighted Sign Advertising Breweriana cooler
original rare hamms beer lighted sign advertising breweriana cooler
$760.00
quality
1890 KOPPITZ MELCHERS BREWING CO DETROIT MICHIGAN BOTTLED BEER ADVERTISEMENT
1890 koppitz melchers brewing co detroit michigan bottled beer advertisement
$6.99
quality

HUMMEL  GLASER Brooklyn NY Advertising Beer Stein made in Germany
hummel glaser brooklyn ny advertising beer stein made in germany
$45.00
quality
+VINTAGE WOLFSCHMIDT VODKA CLOCK BEER MIRROR BEER CLOCK WHISKEY SIGN
+vintage wolfschmidt vodka clock beer mirror beer clock whiskey sign
$74.95
quality
VINTAGE MASONS ROOT BEER THERMOMETER SODA THERMOMETER
vintage masons root beer thermometer soda thermometer
$349.98
quality
VINTAGE YUENGLING ICE CREAM TIN METAL SIGN POTTSVILLE PA BEER DAIRY MILK BOTTLE
vintage yuengling ice cream tin metal sign pottsville pa beer dairy milk bottle
$269.99
quality
SEVEN UP BEER BAR COLA PEPSI ARAI NEON LIGHT SIGN 16 X 10 ME512
seven up beer bar cola pepsi arai neon light sign 16 x 10 me512
$88.00
quality
PEPSI BEER BAR COLA PEPSI ARAI NEON LIGHT SIGN 16 X 14 ME451
pepsi beer bar cola pepsi arai neon light sign 16 x 14 me451
$88.00
quality
Vintage Strohs Beer 3 D Advertising Sign Plastic Faux Wood Lion Crest w Crown
vintage strohs beer 3 d advertising sign plastic faux wood lion crest w crown
$29.99
quality
New Snap on Tools Beer Stein Mug 1995 75th Anniversay Ltd Edition Rare
new snap on tools beer stein mug 1995 75th anniversay ltd edition rare
$50.00
quality
Vintage Falstaff Beer Figure Brewery Advertising Sign
vintage falstaff beer figure brewery advertising sign
$185.00
quality
Rare Beer Mug Pilsner Glass  Aass Brewery Norway
rare beer mug pilsner glass aass brewery norway
$34.00
quality
Early 1900s Original Yeast Foam Porcelain Sign Cobalt Blue White Root Beer Soda
early 1900s original yeast foam porcelain sign cobalt blue white root beer soda
$225.00
quality
Vintage 1950s Beer Sold After 1PM On Sundays Cardboard Sign 11 x 7 NOS
vintage 1950s beer sold after 1pm on sundays cardboard sign 11 x 7 nos
$59.99
quality
McDonalds 1976 4000th Restaurant Canada 2 Beer Glasses  Napkins Only 1 on Ebay
mcdonalds 1976 4000th restaurant canada 2 beer glasses napkins only 1 on ebay
$40.00
quality
Ruger Firearms 1987 Employee Gift Etched Glass Beer Mug
ruger firearms 1987 employee gift etched glass beer mug
$29.99
quality
Miller High Life Giant Ceramic Beer RARE Advertising 12 inches BRAND NEW
miller high life giant ceramic beer rare advertising 12 inches brand new
$50.00
quality
RARE FAXE FAD bar advertisement 17 wall art Denmark Beer sign
rare faxe fad bar advertisement 17 wall art denmark beer sign
$89.00
quality
vintage lighted sign beer signs Ballantine Beer
vintage lighted sign beer signs ballantine beer
$35.00
quality
Collectible Advertising New Heineken Beer Light Up Sign 21x12 Light up wall
collectible advertising new heineken beer light up sign 21x12 light up wall
$120.00
quality
Jagermeister Neon Light Sign Beer Bar Pub Shop Advertising SD230
jagermeister neon light sign beer bar pub shop advertising sd230
$34.99
quality
Indian Motorcyc Beer Bar 3D Real Neon Light Sign Shop Advertising Display QSB194
indian motorcyc beer bar 3d real neon light sign shop advertising display qsb194
$34.99
quality
ORIGINAL ESSLINGERS BEER 12 ROUND ADVERTISING BEER TRAY
original esslingers beer 12 round advertising beer tray
$20.00
quality
SD365 Crown Royal whisky Beer Bar Pub Club Display Neon Light Sign 1175x75
sd365 crown royal whisky beer bar pub club display neon light sign 1175x75
$49.99
quality
Pernod bar sign beer signs 1 French import chalkboard Parisian black out VQ3
pernod bar sign beer signs 1 french import chalkboard parisian black out vq3
$53.30
quality
Martell bar sign 1715 cognac Seagram mirror beer signs 1 back pub display SS2
martell bar sign 1715 cognac seagram mirror beer signs 1 back pub display ss2
$39.95
quality
Iron City beer sign bar scene 4 guys signs 1 chalkware chalk vintage statue XB3
iron city beer sign bar scene 4 guys signs 1 chalkware chalk vintage statue xb3
$186.99
quality
Vintage 1960s Frostie Root Beer Soda Pop 12 Metal  Glass Thermometer Sign
vintage 1960s frostie root beer soda pop 12 metal glass thermometer sign
$150.00
quality
BUDWEISER King Of Beers Glass Advertising Beer Pitcher Bowtie Anheuser Busch
budweiser king of beers glass advertising beer pitcher bowtie anheuser busch
$32.99
quality
BUDWEISER King Of Beers Glass Advertising Beer Pitcher Bowtie Anheuser Busch
budweiser king of beers glass advertising beer pitcher bowtie anheuser busch
$24.99
quality

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Beer Advertising

See More About:    Ornament Holiday        Buck Hunter        Game Room        
Carlton Draught - Beer Chase

Small Business Marketing Strategy: How to Craft a Unique Advertising Message For a Common Product or Service

About 80 years ago, Claude Hopkins had a problem you probably faced at some point during your business career.

The advertising writer had just landed a campaign with a struggling company. But the fact that the company had trouble attracting the customers they wanted was only a minor issue.

The primary problem was the product -- it was anything but unique. Several companies shared what essentially was an identical product. In fact, the product was so common that it was already in homes and taverns throughout the United States.

The new client was Schlitz and the product was beer.

At the time, Schlitz held fifth place in its industry. The strategy you're about to read propelled the Milwaukee brewer into a tie for first after only a few months.

Schlitz's rise to prominence has been called the greatest success in beer advertising. Not only do you see beer's biggest brands using the same strategy today, but it's also something you can apply to any business.

When Hopkins began studying other beer companies, he noticed they all announced the same claim in their advertising -- "pure." In his book, "My Life in Advertising," Hopkins explained how brewers would publicize the word in big letters. Some would even buy double-page ads so "pure" was displayed as large as possible.

Hopkins recognized the claim had little effect on prospects. So he went to a Schlitz brewery in search of a solution ...

Once there, he saw plate-glass rooms filled with filtered air where beer dripped over pipes. The process allowed the beer to cool in purity.

Next, he saw large filters packed with white-wood pulp, and then watched how every pump and pipe was cleaned twice daily to avoid contamination. Even the bottles were washed four times by machinery.

Although the brewery sat on the shores of Lake Michigan, Hopkins saw how Schlitz tapped artesian wells to collect pure water from 4,000 feet below the ground. He was also shown vats where beer aged for six months before it went to users.

A stop in the laboratory revealed how the yeast used in Schlitz beer was developed from an original cell that required 1,200 experiments before the finest taste was discovered.

Once back at the office, Hopkins asked, "Why don't you tell people these things? Why do you merely try to cry louder than others that your beer is pure? Why don't you tell the reasons?"

"Why?" was the response. "The processes we use are just the same as others use. No one can make good beer without them."

Hopkins had a hunch people would respond to reading how Schlitz achieved "pure" beer. So he used print ads to tell stories that gave purity meaning.

Here are a couple of those ads:

http://www.writewaysolutions.com/pdf/schlitzad1.jpg

http://www.writewaysolutions.com/pdf/schlitzad2.jpg

Notice how Hopkins supported his claims with specific facts and didn't assume prospects knew information his client believed was common knowledge. Too often, we're so close to our companies that it's difficult to realize what prospects truly understand.

Also, Hopkins was a master at educating his readers. When you walk away from reading one of his ads, you feel a little wiser.

And, finally, Hopkins wasn't hesitant about using long copy. He understood prospects crave as much information as possible before making a purchase. After all, who would ever handicap a salesman by only allowing him to speak a certain number of words?

About the Author
Tom Trush is a direct-response copywriter and marketing strategist for Write Way Solutions in Phoenix, Arizona. You can view more free copywriting and marketing articles on his blog at http://www.writewaysolutions.com/blog, or get his free special report, "Marketing Materials Made Easy: 8 Secrets for Attracting Attention, Creating Customers and Building Your Business," at http://www.marketingmaterialsmadeeasy.com.

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